International Journal of Business, Management & Allied Sciences

A Peer Reviewed-Indexed Journal

Vol.5 Jan-March issue  available on website-Call For Papers-Vol.5, Issue 2   (April  issue) under Progress

animated gifVolume 5 Issue 1.2018  (Jan-March)

January Issue  February Issue March Issue

Author Article Details Page No
1 IMPACT OF ADVERGAMES ON BRAND MEMORY AND BRAND
RECALL
Dr. RUPA RATHEE1, PALLAVI RAJAIN2*
1Assistant Professor, 2Research Scholar
Department of Management Studies, DeenbandhuChhotu Ram University of Science
and Technology, Murthal (Sonepat), Haryana, India
300-306

1 A STUDY ON EMPLOYEE ABSENTEEISM IN PROPEL INDUSTRIES PRIVATE LIMITED, COIMBATORE
R.JAISHANKAR1, Dr. R.PRABHU2
1Ph.D Research Scholar in Peryiar University and Assistant Professor in Sri Ramakrishna College of Arts and Science, Coimbatore.
2Research Supervisor, Head of the Department, Department of management, Government Arts College for Men, Krishnagiri.
307-312

1 EFFECTS OF ASSORTED FACETS OF ONLINE GROCERY STORE ON EXPECTATIONS FULFILLMENT, ATTITUDINAL ASPECTS OF CONSUMERS AND REASONS FOR DIVERTING CONSUMERS FROM SHOPPING FROM MALL TO SHOPPING FROM ONLINE GROCERY STORE
Prof.(Dr.) ROHINI CHANDGE
Assistant Professor- HR, MGM Institute of Management, N-6 Cidco, Aurangabad, Maharashtra
313-317

1 A STUDY OF CHALLENGES TO MINERAL BASED PROJECTS IN
ODISHA DURING IMPLEMENTATION
PRASANTA KUMAR GURU
318-327

1 GREEN MARKETING: NEW DEVELOPMENTS AND IMPLICATIONS A STUDY OF ITC LIMITED
Dr. SK. MABUNNI1, M.MANJUSHA2
1,2Asst. Professor, Department of Management Sciences, RVR&JC College of Engineering,
Chowdavaram, Guntur, Andhra Pradesh, India
328-333

1 STUDY ON ECONOMIC PROFITABILITY OF MUD CRAB FARMING IN TUTICORIN DISTRICT
Dr.C.GUNA SUNDARI
Assistant Professor of Economics, Sri KGS Arts College, Srivaikuntam, Tamil Nadu, India
334-341

1 THE ROLE OF FINANCIAL INCLUSION IN THE DEVELOPMENT OF ECONOMY - WITH REFERENCE TO BANKING SECTOR
Dr. K.S.SEKHARA RAO1, CH.SAHYAJA2, P.AKHIL3
1Associate Professor, KLU Business School, K L University, Andhra Pradesh, India.
2Research scholar, KLU Business School, K L University, Andhra Pradesh, India.
3MBA Student, KLU Business School, K L University, Andhra Pradesh, India
342-355

1 FACTORS INFLUENCING THE WORK STRESS AMONG THE
MANAGERIAL EXECUTIVES IN SERVICE SECTOR
Dr. V.RAMANUJAM1, M.RANI2
1Assistant Professor & 2Research Scholar
Bharathiar School of Management and Entrepreneur Development Bharathiar University, Coimbatore, Tamil Nadu, India
356-368

1 Impact of GST on FMCG Products and Automobile sector in India
Dr. S.K. KHATIK1, Dr.UMA SHARMA2
1Professor & Head, Department of Commerce, Dean Faculty of Commerce, Chairman of Board of Studies, Barkatullah University, Bhopal.
2Assistant Professor, Career College, Bhopal
369-377

1 Stakeholders Perspective on Key Aspect as Perceived Important for Gaining Initial Employment in Hotel Industry
Dr.HARDAMAN SINGH BHINDER
Assistant Professor, Department of Tourism, Hospitality & Hotel Management Punjabi University, Patiala, Punjab
378-381

1 FINANCIAL RATIOS AND PERFORMANCE APPRAISAL
– A CASE STUDY
R. MANJU
Post Graduate Teacher, Green valley Public School, Ernakulam, Kerala
382-391

1 PROSPECTS OF GREEN ENTREPRENEURSHIP DEVELOPMENT IN INDIA – AN EMPRICAL STUDY
Dr.G.YOGANANDAN1, A.RAJ NAVEEN CHANDER2
1Principal Investigator (RGNIYD) Major Research project (MRP), Associate Professor, Periyar Institute of Management Studies (PRIMS), Periyar University, Salem.
2Research Associate (RGNIYD) Major Research project (MRP), Periyar Institute of Management Studies (PRIMS), Periyar University, Sal
392-398

1 Work life balance Satisfaction among Employees of IT companies in
Hyderabad based on gender
Dr. VIJAYALAKSHMI KANTETI
Director, AMS school of Informatics
OU Road, Hyderabad-07
399-404

1 IMPACT OF DIGITAL BANKING IN TRADITIONAL BANKING
SERVICES
SUDHEESH T V
Assistant Professor on Contract, SN College, Alathur
405-410

1 THE KNOWLEDGE AND AN ACQUISITION ON BREAKTHROUGH
KNOWLEDGE, AN IMPORTANT FACTOR FOR WORKER MOBILITY
AMITA SHAHID
Assistant Professor, PG Department of Commerce and Management Lyallpur Khalsa College, Jallandhar144
411-427

1 PERFORMANCE EVALUATION OF MUTUAL FUNDS AND UNIT
LINKED INSURANCE PLANS IN INDIA USING VALUE AT RISK (VaR)
MEASURES
PARDEEP KUMAR1*, Dr. HARPREET ANEJA2
1Research Scholar, Department of RIC-Management, IKGPTU, Kapurthala, Punjab, India
2Director, Department of Management, KIMT, Ludhiana,Punjab, India
428-437

1 TO STUDY AND IDENTIFY THE IMPACT OF CONSUMER PURCHASE BEHAVIOR TOWARDS BRANDED FOOD PRODUCTS IN FMCG SECTOR
Dr. SMITI JHAJJ1 , ANIRUDH PANDIT2*
1Assistant Professor, 2Research Scholar
1Department of Management, ITFT Mullanpur, New Chandiagrh,Punjab, India
2Department of Management, IKGPTU, kapurthala, Punjab, India
438-444

1 A COMPARATIVE STUDY ON RELATIVE EFFICIENCY ANALYSIS OF
SELECTED BANKING COMPANIES IN INDIA
Dr. JAYANTA KUMAR NANDI
Assistant Professor in Commerce, Ghatal Rabindra Satabarsiki Mahavidyalaya
445-453

1 DETERMINANTS OF FARMERS ACCESS TO INFORMAL CREDIT
DESPITE FORMAL LENDERS IN TIRUNELVELI DISTRICT,
TAMILNADU
S. ARUMUGASAMY1; Dr. N. SOMASUNDARAM2
1Research Scholar, Bharathiar University & Assistant Professor, Department of Management Studies, SVC College of Engineering and Technology, Puliyangudi -627855
2Former Associate Professor & Head, UG and Research Department of Business Administration, Arumugam Pillai Seethai Ammal College, Tirupattur -630 211
454-461

1 IMPACT OF CONSUMERS’ ATTITUDE AND SECURITY ON BEHAVIORAL INTENTION FOR USING MOBILE PAYMENTS THROUGH SMARTPHONE
 Dr. V. VENKATESHWARLU1, Dr. P. KISHORE KUMAR2
1, 2Assistant Professor, Department of Management, SVS Group of Institutions, Warangal – 506015
462-465

1 BRAND EXTENSION AND IMPACT OF PARENT BRAND
S. LAKSHMI NARASIMHAM
Research scholar (REG.No.PP.MAN.0653)
Department of business management, Rayalaseema university
Kurnool ( AP )
466-470

1 COMPARISON AND ANALYSIS OF VAT AND GST
SYED AWAIS
Associate Professor, Academy of Management Studies (AMS), Hyderabad
 
471-474

1 PEOPLE-RELATED TALENT MANAGEMENT
KUSUMA KIRANMAYEE
Asst. Professor, Amity Global business school, Hyderabad
475-479

1 STAFF PERCEPTIONS OF HOW HUMAN RESOURCE MANAGEMENT PRACTICES INFLUENCE ORGANISATIONAL PERFORMANCE
DHANAVATH MOHAN KUMAR NAIK
BDMM, Team Leader (IT), Knights bridge Information Technologies, Private limited, Hyderabad
480-484

1 ORGANIZATIONAL FINANCIAL DIAGNOSIS IN IMPROVING FIRM
PERFORMANCE
GATTU RADHIKA
Associate Professor, Aurobindo Institute of Computer sciences, Chintapalliguda(v), Ibrahim
patnam(m), Rangareddy(dt)
485-490

1 Resource Management Practices and their Impact on Organisational Citizenship Behaviour in the Public Sector
PARDHASARADHI YENNAM
Associate Professor, Aurobindo Institute of Computer Sciences, Chintapalliguda(v), Ibrahim patnam(m), Rangareddy(dt)
491-498

1 GLOBALIZATION OF INDIAN WORKFORCE – CHALLENGES
Dr K.SURYANARAYANA
Associate Professor, Department of Management Sciences, R.V.R & J.C. College of Engineering, Chowdavarm, Guntur- 19
499-502