Volume
5 Issue 1.2018 (Jan-March)
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IMPACT OF
ADVERGAMES ON BRAND MEMORY AND BRAND RECALL Dr. RUPA RATHEE1, PALLAVI RAJAIN2* 1Assistant Professor, 2Research Scholar Department of Management Studies, DeenbandhuChhotu Ram University of Science and Technology, Murthal (Sonepat), Haryana, India |
300-306.png) |
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A STUDY ON
EMPLOYEE ABSENTEEISM IN PROPEL INDUSTRIES PRIVATE LIMITED,
COIMBATORE R.JAISHANKAR1, Dr. R.PRABHU2 1Ph.D Research Scholar in Peryiar University and Assistant Professor in Sri Ramakrishna College of Arts and Science, Coimbatore. 2Research Supervisor, Head of the Department, Department of management, Government Arts College for Men, Krishnagiri. |
307-312 |
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EFFECTS OF
ASSORTED FACETS OF ONLINE GROCERY STORE ON EXPECTATIONS
FULFILLMENT, ATTITUDINAL ASPECTS OF CONSUMERS AND REASONS
FOR DIVERTING CONSUMERS FROM SHOPPING FROM MALL TO SHOPPING
FROM ONLINE GROCERY STORE Prof.(Dr.) ROHINI CHANDGE Assistant Professor- HR, MGM Institute of Management, N-6 Cidco, Aurangabad, Maharashtra |
313-317 |
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A STUDY OF
CHALLENGES TO MINERAL BASED PROJECTS IN ODISHA DURING IMPLEMENTATION PRASANTA KUMAR GURU |
318-327 |
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GREEN
MARKETING: NEW DEVELOPMENTS AND IMPLICATIONS A STUDY OF ITC
LIMITED Dr. SK. MABUNNI1, M.MANJUSHA2 1,2Asst. Professor, Department of Management Sciences, RVR&JC College of Engineering, Chowdavaram, Guntur, Andhra Pradesh, India |
328-333 |
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STUDY ON
ECONOMIC PROFITABILITY OF MUD CRAB FARMING IN TUTICORIN
DISTRICT Dr.C.GUNA SUNDARI Assistant Professor of Economics, Sri KGS Arts College, Srivaikuntam, Tamil Nadu, India |
334-341 |
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THE ROLE OF
FINANCIAL INCLUSION IN THE DEVELOPMENT OF ECONOMY - WITH
REFERENCE TO BANKING SECTOR Dr. K.S.SEKHARA RAO1, CH.SAHYAJA2, P.AKHIL3 1Associate Professor, KLU Business School, K L University, Andhra Pradesh, India. 2Research scholar, KLU Business School, K L University, Andhra Pradesh, India. 3MBA Student, KLU Business School, K L University, Andhra Pradesh, India |
342-355 |
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FACTORS
INFLUENCING THE WORK STRESS AMONG THE MANAGERIAL EXECUTIVES IN SERVICE SECTOR Dr. V.RAMANUJAM1, M.RANI2 1Assistant Professor & 2Research Scholar Bharathiar School of Management and Entrepreneur Development Bharathiar University, Coimbatore, Tamil Nadu, India |
356-368 |
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Impact of
GST on FMCG Products and Automobile sector in India Dr. S.K. KHATIK1, Dr.UMA SHARMA2 1Professor & Head, Department of Commerce, Dean Faculty of Commerce, Chairman of Board of Studies, Barkatullah University, Bhopal. 2Assistant Professor, Career College, Bhopal |
369-377 |
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Stakeholders Perspective on Key Aspect as Perceived
Important for Gaining Initial Employment in Hotel Industry Dr.HARDAMAN SINGH BHINDER Assistant Professor, Department of Tourism, Hospitality & Hotel Management Punjabi University, Patiala, Punjab |
378-381 |
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FINANCIAL
RATIOS AND PERFORMANCE APPRAISAL – A CASE STUDY R. MANJU Post Graduate Teacher, Green valley Public School, Ernakulam, Kerala |
382-391 |
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PROSPECTS
OF GREEN ENTREPRENEURSHIP DEVELOPMENT IN INDIA – AN EMPRICAL
STUDY Dr.G.YOGANANDAN1, A.RAJ NAVEEN CHANDER2 1Principal Investigator (RGNIYD) Major Research project (MRP), Associate Professor, Periyar Institute of Management Studies (PRIMS), Periyar University, Salem. 2Research Associate (RGNIYD) Major Research project (MRP), Periyar Institute of Management Studies (PRIMS), Periyar University, Sal |
392-398 |
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Work life
balance Satisfaction among Employees of IT companies in Hyderabad based on gender Dr. VIJAYALAKSHMI KANTETI Director, AMS school of Informatics OU Road, Hyderabad-07 |
399-404 |
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IMPACT OF
DIGITAL BANKING IN TRADITIONAL BANKING SERVICES SUDHEESH T V Assistant Professor on Contract, SN College, Alathur |
405-410 |
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PERFORMANCE
EVALUATION OF MUTUAL FUNDS AND UNIT LINKED INSURANCE PLANS IN INDIA USING VALUE AT RISK (VaR) MEASURES PARDEEP KUMAR1*, Dr. HARPREET ANEJA2 1Research Scholar, Department of RIC-Management, IKGPTU, Kapurthala, Punjab, India 2Director, Department of Management, KIMT, Ludhiana,Punjab, India |
428-437 |
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TO STUDY
AND IDENTIFY THE IMPACT OF CONSUMER PURCHASE BEHAVIOR
TOWARDS BRANDED FOOD PRODUCTS IN FMCG SECTOR Dr. SMITI JHAJJ1 , ANIRUDH PANDIT2* 1Assistant Professor, 2Research Scholar 1Department of Management, ITFT Mullanpur, New Chandiagrh,Punjab, India 2Department of Management, IKGPTU, kapurthala, Punjab, India |
438-444 |
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A
COMPARATIVE STUDY ON RELATIVE EFFICIENCY ANALYSIS OF SELECTED BANKING COMPANIES IN INDIA Dr. JAYANTA KUMAR NANDI Assistant Professor in Commerce, Ghatal Rabindra Satabarsiki Mahavidyalaya |
445-453 |
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DETERMINANTS OF FARMERS ACCESS TO INFORMAL CREDIT DESPITE FORMAL LENDERS IN TIRUNELVELI DISTRICT, TAMILNADU S. ARUMUGASAMY1; Dr. N. SOMASUNDARAM2 1Research Scholar, Bharathiar University & Assistant Professor, Department of Management Studies, SVC College of Engineering and Technology, Puliyangudi -627855 2Former Associate Professor & Head, UG and Research Department of Business Administration, Arumugam Pillai Seethai Ammal College, Tirupattur -630 211 |
454-461 |
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IMPACT OF
CONSUMERS’ ATTITUDE AND SECURITY ON BEHAVIORAL INTENTION FOR
USING MOBILE PAYMENTS THROUGH SMARTPHONE Dr. V. VENKATESHWARLU1, Dr. P. KISHORE KUMAR2 1, 2Assistant Professor, Department of Management, SVS Group of Institutions, Warangal – 506015 |
462-465 |
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BRAND
EXTENSION AND IMPACT OF PARENT BRAND S. LAKSHMI NARASIMHAM Research scholar (REG.No.PP.MAN.0653) Department of business management, Rayalaseema university Kurnool ( AP ) |
466-470 |
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COMPARISON
AND ANALYSIS OF VAT AND GST SYED AWAIS Associate Professor, Academy of Management Studies (AMS), Hyderabad |
471-474 |
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PEOPLE-RELATED TALENT MANAGEMENT KUSUMA KIRANMAYEE Asst. Professor, Amity Global business school, Hyderabad |
475-479 |
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STAFF
PERCEPTIONS OF HOW HUMAN RESOURCE MANAGEMENT PRACTICES
INFLUENCE ORGANISATIONAL PERFORMANCE DHANAVATH MOHAN KUMAR NAIK BDMM, Team Leader (IT), Knights bridge Information Technologies, Private limited, Hyderabad |
480-484 |
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ORGANIZATIONAL FINANCIAL DIAGNOSIS IN IMPROVING FIRM PERFORMANCE GATTU RADHIKA Associate Professor, Aurobindo Institute of Computer sciences, Chintapalliguda(v), Ibrahim patnam(m), Rangareddy(dt) |
485-490 |
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Resource
Management Practices and their Impact on Organisational
Citizenship Behaviour in the Public Sector PARDHASARADHI YENNAM Associate Professor, Aurobindo Institute of Computer Sciences, Chintapalliguda(v), Ibrahim patnam(m), Rangareddy(dt) |
491-498 |
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GLOBALIZATION OF INDIAN WORKFORCE – CHALLENGES Dr K.SURYANARAYANA Associate Professor, Department of Management Sciences, R.V.R & J.C. College of Engineering, Chowdavarm, Guntur- 19 |
499-502 |